CASE STUDY
Game of Quads is a company specializing in quad biking experiences in Marrakech. Prior to our intervention, their digital presence was almost non-existent, with no online bookings and no revenue generated by their website.
We were asked to develop a global strategy to revitalize their brand image, optimize their website and improve their digital marketing in order to generate online bookings and increase their sales.
Challenges Major
The website wasn't attracting any visitors without ads, and the existing Google Ads campaigns weren't generating any conversions. The result was a lack of online bookings and a loss of potential revenue.
The visual identity, created with basic tools like Canva, lacked professionalism and consistency. This affected the company's credibility and recognition, reducing memorability and customer loyalty.
The company had no clear strategy for its digital marketing, resulting in low lead conversion and unsatisfactory return on investment (ROI), limiting its growth.
The website was not designed to convert visitors into customers. It lacked essential functionality such as an online booking system, and was not optimized for search engines (SEO). This lack of optimization resulted in a poor user experience and an inability to capture sales opportunities.
The website's design was outdated and unresponsive, offering an unsatisfactory user experience, particularly on mobile devices. This poor first impression discouraged users from staying on the site or returning, negatively impacting conversion rates and customer satisfaction.
Our services
We began with a strategy session to define the company's objectives and draw up a detailed action plan. This phase enabled us to identify priorities and structure the stages of our intervention.
Development of a professional and coherent visual identity, including the creation of a new logo, color palette, font and photographic direction. This new brand image was designed to reinforce the company's credibility and recognition.
Development of a comprehensive web strategy to improve online visibility, optimize the site for search engines (SEO), and define user paths. This strategy was fundamental to structuring the development of the site and digital marketing campaigns.
Writing SEO-optimized content to improve search engine visibility. This included writing page descriptions, photos, videos and images, as well as persuasive copywriting to increase conversions.
Creation of a sales page optimized to generate bookings as quickly as possible. The page was designed to capture visitors' interest and convert them into potential customers. The sales page was created in English and French to reach a wider and more diverse audience in Marrakech.
Integration of a secure, easy-to-use online booking system. This system was customized to meet Game of Quads' specific needs, including service options, availability and pricing, as well as email notification integration.
Deployment of the new visual identity on social networking platforms to ensure a consistent, professional presence. This included updating profiles, creating attractive visual content, and engaging with the online community.
Launched targeted advertising campaigns on Google Ads to increase online visibility and generate clicks and conversions. We optimized ads to reach relevant audiences and maximize ROI.
The landing page was launched to capture the first leads and test the conversion elements. Meanwhile, we designed the rest of the website, including all the pages needed to deliver a complete and engaging user experience.
After launching the landing page, we analyzed the results to identify performance and make any necessary adjustments. This iterative approach enabled us to continually optimize conversions and user engagement.
